- Downtown Toronto (St. George)
Fields of Study
- Perception, Cognition and Cognitive Neuroscience
- Social and Personality
William A. Cunningham studies the processes underlying social cognition and emotion. Current research examines (a) how social roles shape one’s self concept and group identity, (b) how basic cognitive and motivational biases underpin the development and maintenance of stereotypes, and (c) how social pressures help promote prosocial behavior. To understand these processes, his lab uses methods and theories from psychology (e.g., models of attitudes and latency-based evaluation measures) and cognitive science (e.g., biological models of emotion, fMRI/EEG methods, computational modelling).