- Downtown Toronto (St. George)
Fields of Study
- Perception, Cognition and Cognitive Neuroscience
- Social and Personality
Areas of Interest
- Productive creativity in conceptual design
- Design of products and systems to support pro-environmental behavior
Li Shu completed her graduate studies at the Massachusetts Institute of Technology (MIT). She then joined the faculty at the University of Toronto, where she recently created and directs the Collaborative Specialization in Psychology and Engineering (PsychEng). Trained in computer-aided design and design for product end-of-life, she actively identifies and incorporates results of psychology research to enhance creative productivity in the engineering design process, focusing on the conceptual-design stage. The above and other strategies are applied to develop design concepts that support pro-environmental behavior.
She has been honored with a number of domestic and international awards, including a CIRP Taylor Medal, and numerous best paper awards. She has held leadership positions in the American Society of Mechanical Engineers (ASME) and is a fellow of the International Academy for Production Engineering (CIRP).