Gerald Cupchik

Gerald C. Cupchik is Professor of Psychology at the University of Toronto Scarborough. His research focuses on imagination, emotion, aesthetic, and design processes, using quantitative and qualitative methods to elucidate underlying processes across Eastern and Western cultures. Currently, he is exploring the roots of creative imagination in science and the arts by working closely with practitioners and those who interpret or utilize their works. His goal is to develop unified models which account for imagination and emotion.